The CampfireEffect: Facilitating two-way conversations with your industry

We love checking Facebook to see our friends’ baby photos, visiting Yelp to see others’ opinions on a new restaurant, or scrolling through LinkedIn to interact with our professional contacts. But mainstream social media can only scratch the surface when it comes to giving us the information we actually need to effectively move through and be successful in the business world.

Imagine being able to access the content of your particular industry - and avoiding all the unnecessary content that doesn’t help you meet your goals. Imagine ensuring that even the smallest players could have a large microphone if they had something valuable to share. And picture the benefits of social media built into a platform that can and does support every step in the complicated and often arduous sales and networking processes.

This is what CampfireSocial™ can do for you.

CampfireSocial™ is a new platform that brings together the best of many worlds: it’s an easy-to-use, digital interface that’s completely customizable to your industry and organization and allows users the opportunity to form deep, long-lasting relationships that translate into measurable business results.

CampfireSocial™ provides data that summarizes social listening and quantitative data on how your ecosystem thinks, behaves and transacts every day of the year. And rather than paying for third-party data, it’s already baked into the platform. Critically, it also provides valuable real-time feedback.

“Strategic prompting” means that everything you share - event announcements, discussion groups, articles, white papers and even marketing messages - can be tested through the platform. An organization, association, trade organizer or vendor gets a safe place to see what inspires their particular community and core buying audience.

CampfireSocial™ can also replace the need for traditional focus groups by allowing companies to experiment and see what messaging resonates organically with their community. An organization can then respond immediately with relevant content, forming new groups to hold strategic conversations, or create events that increase the number of times customers will interact.

Every organization in your community, big or small, has the power with CampfireSocial™ to keep the conversation going. This makes for richer and more beneficial content for all. CampfireSocial™ allows your ecosystem to crowdsource what’s most important to them. This steady stream of content is also key because content generation, when created by a few for the many, is difficult and expensive.

By utilizing social listening, your organization can create content based on what’s seen on the platform. The more content, the more your community will be engaged and share on its own. The more engagement, the better the data, which yields even more engagement. And the cycle goes on.

CampfireSocial™ allows for your organization to tap into real-time social insights to understand, for example, what your ecosystem cares about, what creates complacency, and immediate event feedback. Providing an opportunity for discussions immediately following industry events will yield better results than a survey every time.

By tying in social listening, organizations can respond faster to member and vendor satisfaction issues, saving them time and money. This type of personalized engagement will yield greater loyalty and ultimately lead to more revenue.

So the next time you are reading that review on Yelp or looking at your friend's baby pictures on Facebook, envision that same engagement on a social network and e-commerce platform focused solely for your organization or industry vertical. Who do you sit with? Join CampfireSocial™.

Stay tuned next week for another installment of the CampfireEffect - we'll discuss how CampfireSocial™ creates serendipitous encounters that will leave your stakeholders wanting more...

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